Kate Spade Surprise
What started as an occasional promotion transformed into a high-revenue online diffusion brand for Kate Spade—thanks in part to the pandemic. I was brought on to develop the voice and manage an avalanche of assets. When everything’s always up to 75% off, keeping the spark alive becomes the top creative challenge. As the company’s top earner from 2020-2022, I’d say we did a pretty good job.
Pineapple Novelty Drop Campaign
The Tease
The Launch
Monthly New Arrivals Campaigns
Each month, the homepage would get a refresh around the latest novelty styles. Here’s a little sampling from 2022. We had fun with the voice, pulling in pop culture references and tongue-in-cheek copy to liven up evergreen discounts.
Paid Social
Always-on sales call for always-on social campaigns. We’d refresh once a quarter.
